V2000

Video 2000 which is also known as V2000, Video Compact Cassette, or VCC was a videotape standard created by Philips and Grundig in the 1980s to compete with JVC's VHS and Sony's Betamax video technologies.

As we know now, the format lost out to VHS but products continued to be distributed in Europe and Argentina until 1988.

Video 2000 despite losing the format war, did have a few innovative features that Beta and VHS did not have. All VCCs stored both the audio and video on one side of the tape, meaning there was double the playing time of a VHS or Beta. In the beginning all V2000 VCRs had an auto-rewind function for the end of the movies (this was later added to VHS). Each tape had far superior noise reduction engines.

Why it lost:

Despite having better features (for the most part) than Betamax and VHS, the V2000 came late to the market thanks to problems in developing its DTF system and subsequently lost market share.

Both VHS and Betamax already had established video libraries, had slightly better display resolution, had better international distribution and more reputedly more reliable. All those factors led to the end of Video2000 in 1988.