Popular online video Hulu is close to profitability, or at least breaking even, says NBCU CEO Jeff Zucker.
The site, a joint venture between Fox, NBCU and Disney, now “has to figure out the monetization game,” says Zucker, who adds that subscriptions are a possibility, in an effort to boost revenue.
Hulu has seen exponential growth over the last year, rocketing to the third most popular video site in the world.
Zucker continued that the goal of the site is to eventually have all shows online, but the question would be how many episodes of each show would be available at any given time.
Is Hulu looking for another equity partner? Yes, but Zucker doesn't believe they will find one, as Time Warner and CBS have their own plans for online video.
Hulu has seen exponential growth over the last year, rocketing to the third most popular video site in the world.
Zucker continued that the goal of the site is to eventually have all shows online, but the question would be how many episodes of each show would be available at any given time.
Is Hulu looking for another equity partner? Yes, but Zucker doesn't believe they will find one, as Time Warner and CBS have their own plans for online video.
