These one or two designated electronic radio stations, are limited to mainstream electronic favourites. The DJ's that make up the industry are often independent DJ's who perform at clubs and venues around the country. "As we expose different sub-genres of electronic music DJs are being discovered by labels and other industry giants." Ari says. "Listeners look forward to the live shows on our different channels each day. This leads to people writing in with ideas and requests to help, which fuels our growth and popularity."
Ari believes a major factor of its success is that its a free service. Most online radio stations either charge a monthly subscription or are funded by loads of advertisements. Digital Imported Radio plans to launch five more channels this year using the aacPlus format which delivers high quality music at lower birates, which is good for people with limited bandwidth.
Source:
di.fm
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