Petteri Pyyny
29 Jan 2002 13:25
According to CNet, the major movie studio-owned online movie service Movielink has appointed a new CEO to run its operations towards launch that is expected to happen in latter half of year 2002.
New CEO, Jim Ramo, a former executive of DirecTV, says that company will focus on building the infrastructure and brand required to launch the service successfully.
Movielink, formerly known as MovieFly, is backed by five major movie studios; Sony Pictures, Viacom's Paramount, MGM, AOL Time Warner's Warner Bros. and Vivendi Universal. Service will offer movies from all five studios to consumers to download to their PCs instead of streaming them. The decision to offer movies as downloads instead of streams is extremely good -- who wants to sacrifice quality of the video because of network glitches or even get the movie cut off when network connection dies.
Company still has to decide what will be the format of the online video -- analysts are already placing bets to ISO-compliant MPEG-4 with certain security additions.