Microsoft will bundle XBox and UltimateTV

Petteri Pyyny
25 Jun 2002 14:33

According to a Red Herring's article, Microsoft has been developing a special version of XBox which would include Microsoft's UltimateTV.
UltimateTV has been one of the many not-so-successful Microsoft campaigns to conquer new market sectors. UltimateTV is ultimately :) a competitor for TiVo and ReplayTV. Also, the bundle would bring a static income flow to Microsoft from UltimateTV subscribers as well, since using UltimateTV costs $9.95 a month.

Anyway, Microsoft obviously sees this as a chance to boost both, not-as-successful-as-hoped products by bundling them into one unit. Let's see how it goes..

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