Lasse Penttinen
3 Apr 2003 11:33
Ever wondered what a BSOD (Blue Screen Of Death - the standard Windows crash screen) would look like on a huge cinema screen? According to the source, there is an increasing chance to experience this in a movie theatre near you.
Today Landmark Theatres and Microsoft Corp. (Nasdaq: MSFT - News) announced that they are equipping 177 screens in all 53 Landmark Theatres across the United States with digital cinema playback systems based on Microsoft® Windows Media® 9 Series. This unprecedented agreement represents the largest digital cinema theater circuit installation to date in the United States.
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This helps address the escalating costs of releasing theatrical films, which weighs heaviest on the independent sector, as it must pay the same costs to release a film as the major studios. The creation of a complete digital alternative represents a major breakthrough in these economies that will help guarantee greater diversity and access to the marketplace for independent filmmakers and distributors alike.
Biz.Yahoo.Com