Lasse Penttinen
2 Jun 2003 13:08
KaZaa and it’s associates are once again very innovative in their efforts to turn P2P into business and good use. They are now utilizing the network for distributing authorized content, such as freely distributable promotional songs. According to the source their clients include names like Microsoft (WMA promotions), rap-artist Ice-T and Atari.
But the cake here is that rewards and bonuses are planned for the distributors of authorized content.
Lawsuits are the stick approach, this is the carrot.News.com
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The idea, says Altnet CEO Kevin Bermeister, is to harness the computing resources of the tens of millions of Kazaa users to distribute authorized files such as games, songs and movies. Giving people an incentive to host and trade paid files could create a powerful medium for distributing authorized content and could diminish file-trading networks' role as hubs of online piracy, he said.