Jari Ketola
11 Jun 2003 9:44
Wal-Mart Stores Inc. on Tuesday announced it will be cutting prices on their DVD rental service. The new price for two DVD rentals at a time is $15.54 per month (down 18% from $18.86/m). The fees for three and four DVDs at a time are $18.78/month and $21.94/month respectively.
With the new pricing Wal-Mart might turn out to be a noteworthy competitor to on-line DVD renter Netflix, even though Netflix currently holds a 95 percent share of the market. With stores practically everywhere, Wal-Mart can promote the rental service in volume and gain market share with competitive prices.
Source:
Reuters