Jari Ketola
2 Sep 2003 13:34
A study by market research firm Forrester Research suggest that immaterial distribution channels, such as iTunes, will completely replace any physical media.
According to the study already 20 percent of Americans download music in some form or another. Fifty percent of those say to be buying less CDs. The report estimates that in five years third of music sales revenue will come from download services. Almost 15 percent of movie rental business is estimated to be in on-demand online services.
The key to success is flexibility. Offering the consumers services without too many limitations is a sure key to success.
Source:
CNET News