Petteri Pyyny
7 Nov 2003 15:52
Apple announced a month ago a deal with Pepsi to hand out 100 million iTunes songs for Pepsi's promotional campaign. Now the fast-food giant McDonald's has made a similar deal, but bigger; according to New York Post, McDonald's will give away one billion iTunes songs in its recently-launched global "I'm loving it" advertising campaign.
According to sources, both Pepsi and McDonald's are paying full retail price of $0.99 to Apple for the songs, so theoretically Apple has managed to boost iTunes' revenues by $1.1bn with these two deals. Obviously the reality will be slightly lower as many of the promotion winners wont be using their coupons at all.
So far it is still unclear how McDonald's will spend the purchased free downloads and company refuses to comment the deal at all. Pepsi's campaign will include 300 million specially marked Pepsi, Diet Pepsi and Sierra Mist bottles -- every third of the bottles will include a single song coupon to iTunes.
Source: NY Post