McDonald's: No deal with iTunes

Petteri Pyyny
9 Nov 2003 2:11

After a New York Post article last week told that fast-food giant McDonald's was going to buy 1bn tracks from Apple's iTunes service to use them with its advertising promotions, McDonald's issued almost immediately a statement saying that these rumors weren't true.
According to McDonald's, such deal was "pure speculation" and that there's no deal with Apple. However, company also stated that it "continues to aggressively pursue bold new initiatives in the areas of music, sports, fashion and entertainment to connect with our customers in fresh and relevant ways...You can expect news from McDonald's on a variety of fronts in the coming weeks and months."

Source: Dow Jones via Yahoo!

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