Petteri Pyyny
29 Apr 2004 14:04
Much hyped promotional deal between Pepsi and Apple that included 100 million free iTunes download codes hidden in Pepsi bottle caps seems to have failed rather miserabely. The promotional deal ends tomorrow and according to Apple, only 5 million free songs have been redeemed.
"We had hoped the redemptions would have been higher," said Katie Cotton, Apple's vice president of worldwide corporate communications. But she said that the promotion introduced iTunes to millions of new potential customers. Apple also announced that since its May, 2003 launch it has now sold over 70 million songs through its service and that figure excludes the 5 million songs from the Pepsi promo. They're now selling 2.7 million songs a week, a rate that indicates an annual sales of 140 million in the weekly sales figures don't change.
Apple has also announced a smaller giveaway together with Ben & Jerry's, one of the world's largest ice-cream makers. Ben & Jerry's will give 50,000 iTunes songs for customers who pledge to vote in the upcoming American presidential elections.
Source: News.com