James Delahunty
4 Sep 2004 11:14
A gaming conference in London has been told that they need to start making more games for "casual gamers". The makers up until now have been focusing mainly on big gamers but have forgotten those who only like to play a few hours out of every week. The gaming markets are growing fast with people in the UK spending about £20 million a week on games. These people are considered hardcore or dedicated gamers as the UK has a very low number of what are described as casual gamers. In the UK, France, Germany, Italy and Spain there are approximately 24 million gamers.
If you look at the average most popular games these days, you will notice they are very long and very complicated for people who aren’t used to gaming. Other features like online play that seem to attract the hardcore gamers would be even harder for the casual gamer to enjoy, as they would be playing against the "professionals". Sean Dromgoole of research firm GameVision Europe says it’s very important that the industry try to find ways to entice these casual gamers to buy more games. These casual gamers account for 11% of the $30bn spent annually worldwide on games.
Source:
BBC News