Jari Ketola
24 Oct 2004 15:31
What better way to celebrate the holiday season than by littering your neighborhood with disposable DVDs! At least that's what Atlanta company Convex Group seems to have in mind. They will be releasing a low-budget movie Noel simultaneously on disposable DVD and in cinema,
The 48-hour self-destructing FlexPlay DVDs will be available at Amazon.com on November 17th at $4.99.
FlexPlay, which was bought by Convex in September, has provided it's EZ-D technology to other companies as well, such as Walt Disney, Co., who has run limited trials on FlexPlay discs for over a year now.
While Disney's trials have been a sort of a substitute for rentals, Convex has a different approach. The movie, Noel, is a low-budget film that will open in only 10 cities around the US. Those who want to see the movie, but can't find it in their city, can purchase the movie from Amazon on a FlexPlay disc, and watch it at home. If they like it, they may even buy the fully featured DVD once it's released.
More information on the movie and FlexPlay is available on the product page at Amazon.com
Source: News.com