James Delahunty
8 Dec 2004 11:34
Airtel, one of India’s largest mobile service providers will show the premiere of a movie called "Rok Sako To Rok Lo" ("Stop Me If You Can") right on customers handsets in ten major Indian cities including Delhi, Bangalore and Mumbai. This is all made possible by a third-generation cellular technology that delivers broadband-like data speeds to mobile devices called EDGE or Enhanced Data Rates for Global Evolution. Customers who have EDGE enabled handsets can tune into a live stream of the movie tomorrow at 3pm Indian standard time. "Airtel has become the first cellular service in the world to premiere a full-length movie on mobile," Atul Bindal, Airtel's director for mobility, said in a statement.
Airtel have an entertainment portal called Airtel Live which is what the customers will be using to watch the streaming movie. The movie cannot be downloaded or copied so customers will have to make sure that they log on to Airtel live at the proper time. It will only take a matter of seconds after they click to view the movie for it to appear streaming live on their handset. Mobile phone companies have long being promoting these new types of systems to consumers. In the United States, the general public does not seem to be over enthusiastic about it, but in some countries, the demand is becoming quite high.
Source:
News.com