Petteri Pyyny
19 Jan 2005 13:27
Apple and Pepsi have agreed to launch a new iTunes promo in the United States, following the similar deal the companies made back in 2003. The previous promotion was launched at the beginning of year 2004, but its results weren't exactly impressive.
Now it seems that Pepsi has decided to give the iTunes a one more shot, specially now since iPod has truly made its way to become the best-selling digital audio player in the world. The deal also doubles the number of promotional tracks Pepsi will hand out from the last year's 100 million to this year's 200 million. Every third Pepsi bottle will have a winning lid that contains a code for one free iTunes track.
The promotion will run from 31st of January until 30th of April and will be available only in the U.S.
Source: TechNewsWorld