RiDisc Xtreme promises to deliver top quality media

Lasse Penttinen
21 Feb 2005 10:09

What a convenient timing - few days after we publish articles about the quality issues on the DVD recordable media market, RiDisc promises to start delivering premium quality. They use strong words in describing their new RiDisc Xtreme products - "Grade AAA+ RITEK G05" and "zero tolerance quality control".
The good folks at CDRInfo.com have interviewed the marketing manager Tim Smith, so here are a few quotes.

The overall quality dived as Ritek struggled to meet demand for increased volumes while still maintaining consistency.
...
The original success of the Ritek dye (proliferated by the success of RiDisc) wasn't unnoticed by competitors, and other brands started to jump on the bandwagon. Very soon Ritek DVD of every grade possibly was flooding into the market. Media of B quality, C quality, and even worse, was all being sold as Grade A Ritek media.
...
It didn't help that even Ritek themselves knowingly sold discs of lesser quality (even with their own brands) into the market to customers that didn't care about quality just as long as they made money.

Link: Read the full story @cdrinfo.com.

So Tim conveniently putting the blame on "other brands" for distributing lower grade RITEK media as A-grade. However, according to our sources, RiDisc is in fact involved with E-net, which is suspected for distributing lower grade goods as A-grade under their portfolio of brands.