Lasse Penttinen
2 May 2005 9:51
Apple continues to use innovative marketing strategies in order to further improve the success of the iPod portable music player. According to the source, it is now possible to by a special U2 edition of the device, including band member signatures and their whole production pre-loaded to the device. All this at a discounted price of course. U2 is one of the most popular bands in the world, and attracts the people of many age groups.
While on the software side, the natural companion iTunes is being updated to a version 4.8. A new feature is the syncing of user contacts and calendars to and from iPods. Not so surprisingly, 'security enhancements' are on the list of new features as well.
Sources: Chigago Tribune, AppleInsider