James Delahunty
5 Oct 2005 16:34
Humanitarian charity organization Oxfam has partnered with online DVD retailer BlahDVD.com to help push its music download service. A new section on the BlahDVD site will bring customers to music downloads provided by Oxfam. Once clicked, users have the choice to buy directly from Oxfam web site or from BlahDVD. Whichever you choose to get the music downloads from, 10p will go to charity for every single music download purchased.
BlahDVD hopes that customers will be encouraged to use Oxfam's service instead of other leading download services. "The Blah partnership will also generate revenue for Oxfam from increased traffic to its music download site," said chairman Peter Allen. Both BlahDVD and Oxfam will use email campaigns to promote the music download service.
"We've wanted a download service on our site for some time and it's not the easiest thing to organize," said a spokesman for BlahDVD. "Working with Oxfam allows us to offer customers this service while donating to a good cause." One immediate problem I personally have with the service however is if you click Oxfam under Firefox, you are told you need Internet Explorer and Windows Media Player, although I'm sure using those browsers isn't too much of a task if you feel like doing some good while buying music.
Source:
NMA.co.uk