Petteri Pyyny
31 Oct 2005 12:52
Despite some people casting doubts over Apple's recent move to introduce videos to its iTunes Music Store, it seems that Steve Jobs has managed to find the winning formula again. Apple announced today that it has sold more than one million video clips via its iTunes store since the introduction of video offerings on 12th of October.
"Selling one million videos in less than 20 days strongly suggests there is a market for legal video downloads," said Steve Jobs, Apple's CEO. "Our next challenge is to broaden our content offerings, so that customers can enjoy watching more videos on their computers and new iPods."
The achievement is even more impressive considering that the iTunes store has a selection of only appx. 2,000 videos, out of which, most are music videos. Each video costs $1.99 and the service is currently available only to U.S. customers.
Source: Apple's press release