James Delahunty
23 Jan 2006 7:01
Digital Playground, a US adult film maker known as an innovator in bringing porn to personal computers, has thrown its support behind the Sony-developed Blu-ray Disc format. "We feel that of the two formats, it's the one that's more future-proofed," Digital Playground's president and founder, who identifies himself as Joone, said. Blu-Ray is competing with Toshiba's HD DVD format, and so far seems to be gathering the majority of support, particularly from Hollywood studios.
Even though Digital Playground has picked a next generation format to run with, it has not yet managed to find a company willing to mass produce its content in the new format. Joone says this is because companies that replicated DVDs are hesitant to embrace the porn industry and are committed in putting mainstream Hollywood's movies onto the new discs. However, the Blu-ray group is happy for the new endorsement as it shows the format's wide appeal.
"It shows that Blu-ray is appealing to film genres of many types," said Andy Parsons, a spokesman for Blu-ray and a senior vice president at Pioneer Electronics. The format war will kick off properly this year with the launch of both formats and new players within the next few months. Both sides also have a planned offering of high definition movies for 2006.
Source:
Australian IT