James Delahunty
15 Feb 2006 0:26
A research firm has revealed that despite only having limited availability, about 56 of adults in the United States said they knew about IPTV, and a substantial number of those people said they would consider having it on their home TVs and computers. The survey was conducted by Harris Interactive. The firm said that the findings pose somewhat of a threat to existing cable and satellite TV services. 17% of the interested people said they would cancel their existing services.
Two thirds of those who were interested said they would keep their current services running and trial IPTV. Only 7% said they would add IPTV to their existing services. It seems that so many people are aware of IPTV as it would be less expensive (apparently) than cable or satellite services. It would also have the technical ability to delivery programming on demand instead of on schedule.
A quarter of the people said they would want IPTV for their televisions and one in five said they would consider adopting it to watch on computers. Less than 4% would be interested in viewing IPTV content on a mobile phone however. Overall, 12% claimed they'd be ready to sign up for IPTV immediately for the PC now, and 18% said they would be if it was available for PC and could be sent to the TV using a set-top box.
Source:
Techweb