Warner brings first hybrid DVD / HD DVD titles

James Delahunty
26 Apr 2006 15:25

Warner Home Video announced that it plans to bring hybrid DVD / HD DVD movie titles to the market next month. On one side of the disc there will be a standard DVD-Video compilation with 480p video content, and on the other side, HD DVD content with true high definition 1080p video content. However, the disappointing part for early HD DVD adopters, is the first title on a hybrid disc will be "Rumor Has It", featuring Jennifer Anniston and Kevin Kostner.
Despite the choice of movie to be the the first title, the results of this experiment will be interesting. It is unknown if consumers will be willing to pay the recommended $40 price for a hybrid DVD / HD DVD disc. That price is about $10 more than the standard HD DVD version of the movie. Warner should probably not rely too much on the numbers from movies like Rumor Has It however, and try offering more popular titles on hybrid discs to see real results.

Source:
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