Dave Horvath
11 Aug 2006 8:16
It seems like the movie studios have given up on internet piracy and decided to allow all people to copy to their hearts content without any ill effects. Well no, thats not the case, but in a revelation, it appears they just may be taking a step in a direction to meet the demands of consumers in a more convenient way.
It seems that DVD Copy Control Association, makers of CSS encryption standard are going to relax their controls over legally downloadable content and the ability to save the content locally. After reports of such on-demand movie download sites such as CinemaNow and Movielink have shown less than stellar profits, executives have begun to rethink their strategies.
A major complaint from consumers was that legally downloadable movies were restricted by the CSS standard in which they could only be played on the PC or Mac and were only playable on a TV set by some means of circumvention. Addressing this, the DVD Copy Control Association will make adaptations to the CSS standard to allow users to copy the movies onto a blank DVD.
This change could also influence local movie retailers such as allowing them to setup a kiosk with various movie titles within it. All a consumer would need to do is step up to the kiosk, pay a nominal fee for the movie while the kiosk burns a copy onto DVD. Movie libraries at local video stores could increase dramatically without the added overhead of stocking.
Source:
CNet News