Ben Reid
19 Oct 2006 4:10
MTV, along with sister network Nickelodeon, has signed an agreement with Baidu - China's largest search engine - to distribute music videos via the Internet in China. The the service will initially offer around 15,000 videos and MTV shows like "Pimp My Ride". Some videos offered will be free whilst others will charge a small fee.
The move will boost MTV's presence in a fast-growing Chinese media market where regulation and censorship has Limited its exposure, while allowing Baidu to develop an entertainment sector to its service.
"Expanding the reach of our brands and content through Internet and mobile is integral to our China strategy, and China is critical to our global digital strategy," said Bill Roedy, vice chairman of MTV Networks, speaking at a news conference.
Source:
Tech News World