Ben Reid
26 Oct 2006 15:57
Warner Music Group has sealed a deal with online video service Brightcove which will see the record company distribute its vast catalog of video content on its own Web sites, whilst also raking in profit from it.
The collaboration will see WMG use Brightcove's software to embed Web-based video players in the sites for its labels, as well as individual artists. Those who visit the sites will be able to view on-demand music videos as well as other related footage in a service that will be free and ad-supported.
Brightcove licenses its Internet Protocol Television (IPTV) software to content providers so they can make it available without the requirement of a third-party service. Additionally, the Cambridge, Massachusetts-based company controls the advertising areas which will reap in the profits for Warner.
Unlike sites such as YouTube, which allows users to upload allsorts of content -- a lot of which is copyrighted, this type of service allows the companies to keep tabs on intellectual property in order to profit from it.
Source:
cnet