James Delahunty
7 Feb 2007 7:05
Amazon.com Inc. and TiVo Inc. have teamed up to offer movie downloads. The pair will begin testing a service on Wednesday that lets them watch rented or purchased movies from the Internet on their TVs. This is the latest example of how a company is hoping to bridge the gap between PC and CE equipment, to boost consumer experience.
Microsoft's movie download service that uses the Xbox 360 console proved successful because it offered HD downloads that could be watched on a HDTV without any in-between steps. The Amazon-Tivo service expands upon Amazon's Unbox download service, taking it one step further than rivals like Wal-Mart and iTunes.
"It's one thing for viewers to be looking at YouTube content online, but when it comes to full-length television and movies, for most people, it's not television until it's really on the TV," TiVo Chief Executive Tom Rogers said.
Source:
Reuters