Lions Gate adds movies to iTunes

James Delahunty
12 Feb 2007 9:35

Lions Gate Entertainment has become the latest movie studio to partner with Apple Computer Inc. for movie downloads. The studio will add a portion of its movie catalog to the iTunes download store over the coming weeks. About 400 titles of the studio's 10,000+ library is expected to be available. The downloads will cost about $10 each. Both companies announced the deal on Monday.
Among the movies set to be available are Dirty Dancing, Chaplin, Rambo & Terminator 2: Judgment Day. Apple is slowly adding more studio support for its iTunes platform, that has already sold in excess of 2 billion songs since it launched in 2003. Its movie and TV show downloading service is reportedly strong, especially over the holiday period.

With giants like Wal-Mart offering movie downloads, dominating the online market will not be as easy for Apple as it was with music. Consumers also generally prefer to watch their movies on a proper television, making the iPod+iTunes tie much less effective with video content.
Source:
ZDNet

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