HD VMD gets U.S. distribution deal

James Delahunty
28 Feb 2007 14:13

New Medium Enterprises has gotten its first distribution deal in the United States with PC Rush. The deal will see PC Rush distributing HD Versatile Multilayer Disc (VMD) players to the U.S. market. Two players will be marketed, the HD VMD Media Player Duo and HD VMD Media Player Quattro, priced at $199 and $249 respectively. Both plays give consumers access to HD content on VMD discs and can upscale DVDs.
PC Rush plans to have the players available to purchase in Q2 2007. HD VMD aims to compete with Blu-ray and HD-DVD by offering consumers full HD content for prices that are comparable to the current consumer DVD market. The format is based on red-laser technology and supports discs on up to 8 information layers on each side.

"We are committed to providing U.S. consumers with an affordable and high-quality HD experience via the HD VMD solution. The red laser-based VMD format and players are a natural successor to the DVD market, allowing consumers to get high-definition for a fraction of the cost of today's HD-DVD or Blu-ray discs and players," said Mahesh Jayanarayan, CEO, NME, Inc. "Our partnership with PC Rush represents a strong step towards our goal to bring HD VMD to a wide consumer base in the U.S."
Source:
Yahoo

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