James Delahunty
7 Mar 2007 17:40
Several movie download stores have teamed up with Macrovision, one of the world's largest DRM technology providers, for use of its technology in the distribution of major motion pictures and TV shows. Agreements have been struck with Netflix, BitTorrent, Movielink, and Instant Media to use Macrovision's Analog Copy Protection (ACP). Macrovision claims that the DRM technology will actually give customers more choices in viewing content.
Armed with Macrovision content protection technology, Netflix hopes it will be able to expand the amount of content available for immediate viewing online and Instant Media hopes the deal will make collaboration with studios easier since it re-enforced content protection.
"Macrovision's technology is a foundation for the growth of digital distribution in an open market," Macrovision president and CEO Fred Amoroso said. "By making media content protection easier to integrate in the distribution channel, we're enabling the distributors to execute innovative business models and respond to consumer demand for more access to their favorite content online."
Source:
Betanews