James Delahunty
22 Mar 2007 11:58
NBC Universal has decided to build its own social networking service aimed at challenging the dominance of News Corp's MySpace and Google Inc.'s YouTube. Like its rivals-to-be, NBC's service, which will be hosted at NBC.com, will allow users to share NBC video content and post them on blogs and other social networking sites. NBC hopes to capture some viewers from sites like YouTube.
Again, like MySpace and YouTube, users can upload their own produced video content and images, and share them with other users. Public profiles will also be offered and users will be able to create fan groups around their favorite television shows. Huge content providers such as NBC hope to use their influence to gather a lot of web traffic to earn advertising dollars.
Source:
Reuters