James Delahunty
22 Mar 2007 12:10
Toshiba Corp. has responded to Sony's previous announced of the BDP-S300 Blu-ray player, which will cost $599, by making further price cuts to its standalone line up. Begining April 1st (not a joke), the HD-A2 will sell for $399 and HD-A20 will sell for $499, meaning that Toshiba is now selling the lowest price next-gen, stand-alone high definition disc player on the market (below $400).
The company has also made a price cut to the HD-XA2, which will cost $799, down from $999. Price cuts for HD DVD were expected with the launch of the PlayStation 3 (PS3) console and the BDP-S300 Blu-ray player. Deputy General manager of HD DVD at Toshiba, Olivier Van Wynendaele, said recently that it is far too early for either side to declare victory when so few players are being sold, but promised to undercut any forthcoming Blu-ray price drops.
Source:
Hi-Def Digest