Zune price-drop coming?

Ben Reid
7 Apr 2007 9:41

Software giant Microsoft may be considering different distribution models for its iPod-rivalling Zune media device, with one of the propositions said to be offering the device at a next to nothing price tied to a subscription -- similar to a cellphone contract.
"Microsoft is exploring lots of ideas, and this is just one of them," confirmed a spokesperson for the company. The spokesperson said a subsidised Zune is only one of a series of "wild ideas" that Microsoft is currently considering in an attempt to compete with Apple's upcoming iPhone. The software maker has yet to announce plans to head towards the telecommunications market, though is considering such a move.

"It's a direction Zune would want to head in, but is it going to go there immediately? Probably not," the spokesperson said.
Source:
fin24.co.za

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