James Delahunty
13 Apr 2007 9:43
Even though women outnumber men on the Internet, they find viewing videos on the Internet less appealing than men. 97 million women will use the Internet in the United States this year, compared to 91 million men, according to a study by eMarketer. "Men are more visual than women, who tend to communicate in writing and or in words," said Debra Aho Williamson, senior analyst with eMarketer.
She said that men are generally ahead of the technology trend, but was surprised by the results for women because women tend to watch more television than men. "Women are more likely to use the Internet to get things done, to accomplish tasks, to check something off of a checklist that they need to do," Williamson said.
She added: "Men are more likely to use the Internet to have fun. And a lot of what you see on youtube.com is silly, time-saving kinds of things that maybe women don't feel they have the time for, or don't want to have the time for." She said the gap will close when Internet video sites like YouTube get more content that is more appealing to them.
Source:
Reuters