Andre Yoskowitz
14 Apr 2007 8:49
This week,Phillips launched "VTrack", a watermarking system that the company hopes will help analysts and law enforcement agents trace back illegally distributed materials such as movies.
The goal of the "Vtrack" is to protect content that is played over PayTV. The watermark will be so unobtrusive the company says, that viewers can fully enjoy thier movies but at the same time the watermark will provide a means to contain piracy trading.
Andrew G. Setos, president of engineering at Fox Group, stated his enthusiasm for the new technology: "We are thrilled that Philips has entered the market with a session based, forensic watermark system. Forensic watermarks have already shown their merit in PayTV applications and help our premium content from unauthorized redistribution by counterfeiters and others".
Phillips is confident in their new technology stating that it can never be seperated from the content or even modified. Phillips indicated that even after quality reduction, scaling, cropping or compression the watermark was still intact.
Source:
Dailytech