James Delahunty
20 May 2007 19:20
Satellite provider, DirecTV, has filed a lawsuit against Comcast for alleged misrepresentation in an advertisement where Comcast claims its picture quality to be superior. DirecTV only had its own advertisements pulled back in February which also claimed that its broadcasting was superior in quality to what cable companies offered. Time Warner Cable had sued DirecTV for the claims.
Now, its DirecTV's turn to fire shots as the spat between Satellite and Cable in attracting the growing interest for HDTV programming continues. The most recent advertisement in question from Comcast (March 2007) cites a survey from Frank N. Magid Associates which showed Comcast was preferred over DirecTV with regard to picture quality.
"The Magid survey upon which Comcast relies does not provide or sufficiently substantiate the propositions for which Comcast cites the survey. Comcast's advertising and promotional claims, including the aforementioned, are literally false," DirecTV's lawsuit alleges. DirecTV is seeking monetary damages and expects retracting statements be made by Comcast.
Source:
TG Daily