Andre Yoskowitz
18 Jul 2007 16:05
In response to the popular Blu-ray "five discs free" promotion, Toshiba has decided to extend their "Perfect Offer" promotion until September 30th.
The promotion, which gives customers five free HD DVD movies with the purchase of any Toshiba standalone HD DVD player, was set to finish at the end of the month.
Recently, Toshiba permanently dropped the price of their HD-A2 player to $300 USD and even more recently, Sony dropped the price of their 60GB PlayStation 3 to $500 USD making it the cheapest Blu-ray player available.
The Blu-ray camp had hoped to take a real lead in the format war with the price drop and movie promotion, but it seems the HD DVD camp is not going down without a fight. HD DVD players continue to sell at a much higher rate than standalone Blu-ray players (PS3 not included), but Blu-ray disc movie sales continue to outsell their rival.
Only time will tell where the market will go, but for now, the war continues to heat up.
Source:
Electronista