Rich Fiscus
20 Jul 2007 8:24
THX wants your digital media to give your player instructions to tweak settings for playback.
The company, which was started to help standardize movie theaters so movies would sound the way their creators intended, is hoping that their new technology, code named Blackbird, will improve the viewer's home theater experience by automatically adjusting the picture and sound properties of home theater equipment based on instructions embedded in DVDs, CDs, video games, and even downloaded content.
"This is the most ambitious thing we've tried in a long time," said Robert Hewitt, the company's vice president of sales.
Currently THX's core business is certifying car and home audio systems, video games, high-end televisions and home projectors, and DVDs. A THX certification indicates that a given product will reproduce sound exactly the way it was meant to be heard.
To make a go of Blackbird, THX executives acknowledge they must first convince Hollywood studios and electronics makers to sign on to a new format, and that's never an easy task.
Source: CNet News