Andre Yoskowitz
31 Jul 2007 16:19
Ken Graffeo, an executive VP for Universal Studios has recently made comments responding to the recent reports that Sony had purchased end caps for Blu-ray at Target stores but then called it "exclusive."
Graffeo said that "standalone HD DVD players are still much more affordable than Blu-ray players," and that more importantly, HD DVD provided a better experience for buyers and even went on to welcomed consumers to do a direct comparison for the movie 300 which is available in both formats.
Although the format war is still completely a toss-up, the Blu-ray camp would have you believe that they are running away with a victory. That is not the case now, nor will it be for awhile despite certain retailers moving to Blu-ray "exclusivity".
If Graffeo's comments do nothing else, it will at least add fuel to the format war fire that is still burning and end any speculation that Universal is moving towards Blu-ray anytime soon.
Source:
Yahoo!