Andre Yoskowitz
12 Aug 2007 16:30
LCD TVs are now continuously beating sales of Plasma displays and as a result, iSuppli, an industry research firm has stated that Plasma revenues will peak in 2008 before beginning a steady decline in 2009.
To date, revenue growth has been pretty good for Plasmas thanks to falling average selling prices which have boosted sales. The price drops are thanks to huge competition from LCDs as well as declining costs for display materials.
Worldwide Plasma revenue is expected to rise to $8.6 billion USD for 2007, up over 11 percent from 2006. Revenue is also expected to swell to $10.2 billion USD in 2008 due to increased production of larger sized panels. iSuppli believes that after 2008 however, plasma revenue should begin a steep decline, hitting $8.7 billion USD in 2011.
"In order for plasma manufacturers to continue to be successful in the market, they must weather the storm of LCDs while focusing consumer interest on PDPs' attractive form factors and reasonable prices," Riddhi Patel, principal analyst for television systems at iSuppli, said in a statement.
For the first quarter 2007, Matsushita held 31.5% of the plasma market in terms of revenue, with LG, Samsung, Fujitsu and Pioneer rounding out the rest of the top 5.
Source:
Yahoo!