Andre Yoskowitz
15 Aug 2007 14:58
After weeks of speculation and reports, data released by Home Media Research for the first half of 2007 finally gives a look into actual disc sales for Blu-ray and HD DVD.
The report said that total sales of Blu-ray discs for the period of January 1st to July 31st was 1.6 million units, more than double that of HD DVD which had 795,000 discs sold over the same period.
Although it has been known that Blu-ray had an almost 2-to-1 disc sale lead, the report is the first to give official figures on the amount of discs sold so far in 2007.
Of course, in the short run these numbers mean almost nothing, as both formats combined account for only 2.5% of overall disc sales this year, with standard definition DVDs still clearly leading the way.
However, DVD sales are now in a slump and HD will be the industry's next big growth area so it should be good to see how sales fare during the upcoming holiday season and beyond.
Source:
HD Digest