Rich Fiscus
17 Aug 2007 22:03
Sony Electronics launched its largest integrated marketing campaign in the U.S., centering on its high definition DNA known as "HDNA."
The campaign is intended to show how a variety of high definition technology from Sony can be used together to create a high quality home entertainment experience.
"HDNA is the core, the essence of all Sony HD products," said Sony Electronics' Chief Marketing Officer Mike Fasulo. "HDNA ensures an HD experience that you cannot have with any other brand."
"If a consumer is considering the purchase of an HD product, we believe that given our lineage and expertise in the category, Sony should be the only consideration. With this comprehensive campaign we will also demystify all of the fears associated with purchasing a high-definition product."
The campaign will begin in September.
Source: MarketWatch