Andre Yoskowitz
31 Aug 2007 8:38
At the recent IFA consumer electronics show in Berlin, Sony Pictures Home Entertainment used the show to boast about the company's Blu-ray movie sales across the world.
According to the company, sales for the studio's movies were near one million in North America and approaching 250,000 in Europe.
The numbers, although still small, are impressive considering Blu-ray movie sales only surpassed the million mark total in April. Sony expects there to be a sales boost at the end of October however when the Spider-Man trilogy gets released.
“These sales milestones across the world illuminate the positive reception from retailers and consumers alike for Blu-ray,” said David Bishop, president of Sony Pictures Home Entertainment. “Our strong fourth quarter line-up will underscore the confidence in this format.”
Sony also took time to reiterate that Blu-ray "software now accounts for 69 percent of the total high-definition market in Europe." Although that number may seem overwhelming, many reports have put Blu-ray hardware at 90-95 percent of the market when including the PlayStation 3 thus making the 69 percent no longer so overwhelming.
Although Sony and the Blu-ray camp will be having blockbusters such as Spider-Man, POTC 3, and Ratatouille coming for the holidays, the HD DVD camp has been quietly and not-so quietly getting victories including signing Paramount and Dreamworks to exclusivity deals.
Source:
Dailytech