James Delahunty
7 Sep 2007 16:28
Broadcast International is holding public demonstrations of its new encoding solution, developed in collaboration with IBM, at the IBC exposition in Amsterdam, September 7th - September 11th, 2007. The encoder features BI's patented CodecSys compression technology on the IBM BladeCenter QS20 "Cell Blade." The combination of these technologies improves performance and reduces costs associated with video compression, while delivering live HD video at less than half the bandwidth normally required.
"We expect to cause quite a stir at IBC when we show pre-encoded HD streams at under 3Mbs, as well as real-time HD encoding at similarly remarkable bandwidths," said Rod Tiede, Broadcast International CEO. "That’s the capability we gain by putting our CodecSys multi-codec encoding software on IBM’s Cell/B.E. multi-core processing hardware; the two technologies are ideally suited to each other. In addition to significantly increased processing power, the IBM platform is highly scalable and programmable, which enables users to customize and upgrade in a way that has never before been possible."
A bandwidth crises is looming as consumers demand more and more video, especially in HD. "Broadcasters face the universal challenge of meeting the growing demand for HD, while trying to minimize their bandwidth costs," said Dick Anderson, general manager for IBM Media and Entertainment. "The Cell/B.E. processor is uniquely positioned to address compute-intensive, high quality media processing requirements. Our cooperation with Broadcast International shows how rich this capability can be."
Source:
Press Release