James Delahunty
8 Sep 2007 19:59
Philips has announced that Dolby Laboratories will offer its customers the option of Philips CineFence anti-piracy watermarking technology to help protect digital cotnent. New cinema releases shown via Dolby's digital cinema solution can be embedded with Philips CineFence forensic watermark, thus allowing the content to be traced and protected.
Illegal camcorder copying has been identified as one of the major and most difficult to track forms of digital content piracy. With Philips CineFence, the watermark pinpoints the specific location, time and date the illegal camcorder recording took place. Thus the implementation of Philips CineFence not only allows for the tracking of pirated digital content, it also acts as a severe disincentive to those engaged in this illegal activity.
"Dolby is committed to providing the market with the most reliable and secure digital cinema systems," said John Iles, Vice President, Cinema, Dolby Laboratories. "We are pleased to offer the Philips solution to help deter piracy." The CineFence watermarks are imperceptible to cinema audiences, but maintain their integrity in the copied material, even after severe quality degradation such as cropping, compression and scaling.
"Philips CineFence technology is proving to be the most favored forensic watermarking technology for digital cinema. To date, Philips CineFence has been deployed at thousands of screens, an amount not far off to the total number of digital cinema screens in the US," says Alex Terpstra, CEO of Philips Content Identification. "We feel proud to welcome a true cinema solutions leader as Dolby to our growing list of CineFence licensees."
Source:
Press Release