Dave Horvath
1 Oct 2007 10:12
Trying to always improve upon existing designs, Sony has decided to officially launch its first Organic Light Emitting Diode (OLED) television screen in Japan on 1 December. Retailing for approximately 200,000 yen (£850 or $725), the new OLED screen will measure a scant 11-inches in size but only 3-mm thick. Sony touts its new OLED screens as being more energy efficient, brighter than current LCD standards and do not require a backlight as current technology does, thereby saving space.
Although OLED is said to have a better contrast ratio, thereby giving sharper images than traditional LCD, they are more expensive and more difficult to produce in the sizes that are currently accepted as "the norm" with LCD standards.
Sony's president Ryoji Chubachi stated "I want this world's first OLED TV to be the symbol of the revival of Sony's technological prowess. I want this to be the flag under which we charge forward to turn the fortunes around."
Other companies such as Samsung are working on a 40-inch OLED television, but Sony is the first to bring one to market.
"I don't think OLED TVs will replace LCD TVs overnight. But I do believe this is a type of technology with very high potential, something that will come after LCD TVs," said Sony executive deputy president Katsumi Ihara.
Source:
BBC