Andre Yoskowitz
5 Oct 2007 9:20
Citing the web metrics site Compete.com, it seems that although the number of high-def early adopters using Netflix is still small, the users are very favorable of HD DVD over Blu-ray.
According to the data, 48,000 visitors to Netflix viewed the HD sections of the site from June-August 2007 which was about 0.3 percent of total traffic. The numbers then get a bit more interesting. About 65 percent of the traffic checked out Blu-ray titles but when asked to set a preferred format, HD DVD was chosen by about 70 percent making it by far the more favorable format.
The numbers contradict recent reports and even a statement by Netflix CEO Reed Hastings that said in an interview that "customer demand for both formats at Netflix was pretty evenly split."
Source:
HD Digest