Andre Yoskowitz
22 Oct 2007 21:46
Paramount Pictures has announced that its hit film Transformers has become the fastest selling HD movie ever, including the top selling launch day in HD history.
On its release date, October 16th, the movie sold 100,000 copies on HD DVD to set the record, and over its first week, over 190,000 copies were sold. As boasted by Paramount, Transformers is “the fastest and best-selling week one release on either high definitionformat as well as the best selling HD DVD ever.”
“The performance of the Transformers DVD and HD DVD has demonstrated the phenomenal success of this global franchise,” said Kelley Avery, president, Worldwide Home Entertainment, Paramount Pictures. “We’re happy to be kicking off the fourth quarter with a title that clearly shows home entertainment releases are still an event that drives consumers into stores — which is a win for both content providers and retailers.”
In other news pertaining to the movie, standard definition sales of the film hit 8.3 million, dwarfing the HD sales as well as setting a 2007 record for sales.
Source:
Dailytech