Andre Yoskowitz
27 Oct 2007 23:48
New Medium Enterprises has announced it will be launching its HD VMD Multilayer Player in India this week in hopes that the the format will become a competitor to Blu-ray Disc and HD DVD.
The company also began selling its HD VMD Bundle box which features the player and five movie titles on HD VMD. The titles were not specified but the bundle sells for the equivalent of $293 USD.
For those who aren't sure, HD VMD is a red-laser high-def technology that uses manufacturing techniques similar to that of standard DVDs which keeps production costs relatively low as compared to Blu-ray and HD DVD.
Besides India, the company plans to selling their players and discs in the US through retailer PCRush later this year.
“The leading TV brands in India have started HD LCD TVs in a big way with massive advertising campaigns,” said Vijay Shanker, NME India CEO. “The launch of HD VMD players and movies are perfectly timed to complement the consumers’ quest for a total high-definition home theater system.”
Source:
Video Business