Andre Yoskowitz
29 Oct 2007 23:34
The DVD Kiosk operator Redbox has announced it is extending its rental return time from 7p.m to 9p.m nationwide.
The company charges $1 USD per night for rentals at its kiosks and so far the company has become pretty popular in high-traffic retail locations such as McDonald’s restaurants and large supermarkets.
“A late meeting, soccer practice, dinner out—7p.m. is sometimes right in the middle of the day,” said Gary Lancina, VP of marketing for Redbox. “To better accommodate our consumers’ busy lives, Redbox is extending our return time to 9p.m. nationwide.”
Redbox is the largest rental kiosk operator in the U.S. with over 4000 kiosks and in some markets it is the largest DVD rental retailer.
Source:
VideoBusiness